Beauty

We treat makeup, skincare and icon shades as texts you can read, not just things you put on your face. We pull apart shade names, campaign words and product architecture to ask what they’re saying about femininity, power, race, class and good taste—and how you can enjoy beauty while staying critically awake.

What is Hermès' ‘invisible’ foundation really selling us?

Where light settles: Hermès' invisible foundation

Hermès has finally dropped its first foundation: a ‘luminous matte skincare foundation’ in a frosted glass bottle that looks like it belongs next to a Birkin, not in a messy bathroom. It promises to be mostly skincare, barely visible, and somehow give you eight hours of sleep in one pump.

3 min read

Is denim the new Chanel black?

Chanel has taken denim off the body and slipped it onto the face: a limited‑edition Denim Makeup Collection built around blue lashes, blue lids, blue nails, and even a denim‑clad hand cream. The question quietly hanging over the counter is simple: when a house built on black, beige, and red turns everything blue, what kind of girl is it inviting in?

4 min read