Chanel has turned a private feeling — the rush of a crush — into a public, walkable world: Coco Mademoiselle Crush Absolu, a new amber fragrance launched on Gabrielle Chanel's birthday, now anchors a Tai Hang takeover of murals, galleries, cafés and floral installations. The question quietly hanging over the neighbourhood is simple: when a house turns attraction into an urban olfactory journey, what kind of woman is it inviting to perform desire in public?