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Hermès has added another chapter to its Hermessence library: Ginseng Biloba, a woody, radiant eau de parfum that pairs the textured earthiness of ginseng root with the luminous, almost translucent green of gingko biloba. Launched into a collection that began in 2004, it arrives in the house's emblematic lantern bottle, capped in leather with saddle stitching and an engraved saddle nail — a small, tactile seal between skin and scent.

Chanel has turned a private feeling — the rush of a crush — into a public, walkable world: Coco Mademoiselle Crush Absolu, a new amber fragrance launched on Gabrielle Chanel's birthday, now anchors a Tai Hang takeover of murals, galleries, cafés and floral installations. The question quietly hanging over the neighbourhood is simple: when a house turns attraction into an urban olfactory journey, what kind of woman is it inviting to perform desire in public?